The interactive is just a part of this B to B branding campaign that I concepted and executed with an agency I was freelancing for. There was 6 print ad spreads, a ton of videos (20+), direct mail, and a bunch of POS stuff for the auction sites--some of which is pretty cool, like mirror clings and tray liners. Please visit my blog to see some of that stuff.

The concept for this site was to be a content aggregator of other relevant information so car dealers would find it useful to return to this page often to stay on top of their industry.

This site concept put the campaign front and center in an engaging, interactive way. Visitors were encouraged to take a self-portrait using their computer camera, or upload a photo. Then they could create their own ad using the character headlines and add a logo from the campaign. They would then submit their ad to our gallery to be featured.

In the end, we couldn't do this cool stuff with the logistics of the clients current site so we ended up with a fairly simple site featuring the character videos. See it here.

These are 2 Flash animations that incorporate some of the videos
we produced. These file sizes are only 60k so they load on sites quickly.

Simple html email. What else can I say?

Rich media banner ads where viewer controls who they are viewing.
We have a bunch more simple Flash animation banners being produced that I'll try adding to the site when they're done.