The first two sample pages are from the REI pitch where my (and writer Scott Baer's) tagline was sold in as the big idea.
FIND OUT. Which is now the brand platform.

The next few pages introduce you to a rogue website where the idea of a human "catch & release" program has been hatched to get people back into nature. You can see video of a successful catch & release, you can learn about other species that have been released into their natural habitat, such as the grey wolf, the American Condor, the Buffalo and the Gibbon. You can send ecards from animals who miss humans in the forest (squirrels, birds, rabbits). You can play the "couch pull" game and you can send "warning" emails that let people know they been nominated for the "catch & release program."