Great creative comes from great strategy, and great strategy helps build brand affinity. The craft of art direction and the craft of writing come after the idea, which I believe is king.

I've taught strategy classes. I've taught concepting classes. I love typography and photography. I can come up with an original thougth as well as write a headline, craft a strategy or craft a layout.
So when you look at my work, please understand I'm more than an art director, I'm a smart creative who thinks strategy, creative concept, and execution all have to work equally hard to get
a consumer's attention.
And what about the medium of print? It doesn't matter. The idea and execution do. But you're looking at the print section, and although print may be dying, a good idea never does. If you like what you
see here, have complete confidence that I can take ads and ideas, like these, and create websites, games and interactive ideas out of them. Why? Because the idea is king.