// MPAAT
// Cingular–Golf
// Cingular–Snitch (prequel)
// Cingular–Snitch
// AT&T
// Peace Corps
// Park Nicollet Healthcare
// MCASA
// GA Lottery-Leonard
// Thunder Alley

             

     

We had a clear strategy: If peope won't quit smoking for themselves, get them to quit for a loved one. This spot made Adweek's Top 10 of the Year and One Show.
Director: Matt Humphrey, Australia